How Betterworks Reclaimed 200+ Days of SE Productivity with Arphie

Betterworks, a leading performance management platform, was facing a tension every growing company knows: their Solutions Engineering team (expensive to hire, hard to replace, and critical to winning deals) was spending days buried in administrative RFP work instead of doing what makes them uniquely valuable.

As Bruce Walcroft, Director of Solutions Engineering, puts it: the challenge wasn't just handling more questionnaires, it was returning SEs back to the work that keeps them engaged, retained, and doing what humans do best. 

1. Enterprise questionnaires consumed days of SE time. With enterprise clients sending questionnaires approaching 1,000 questions, a single document could consume multiple workdays (8-20+ hours) of focused work. "It is such an admin-heavy task in many ways from our perspective. Usually, most SEs will do almost anything to avoid carrying them out." 

2. A fragmented process that wasted the team's best talent. Rather than demonstrating the product, building environments for prospects, or closing deals, SEs were spending days tracking down answers across scattered documents, rewording responses for slightly different questions, and manually copy-pasting between files. "You'll have situations where you're spending literally days working on one document that feels like you haven't achieved anything. You've got such important assets in a business such as Solution Engineers -- to waste them on manually completing RFPs feels like just a really bad use of resources." 

3. An unengaging activity that just wasn’t fun. As a leading performance management platform, Betterworks knows firsthand how important team engagement is. As Bruce puts it: "Solution Engineers are a really expensive, really difficult to get resource. They’re just not excited or engaged and doing their best work if they’re copy and pasting answers for an RFP" 

The team needed a solution that didn't just automate the cut-and-paste -- it needed to intelligently transform responses to be customer-facing and sales-ready. 

Betterworks selected Arphie for three reasons: 

Multi-source intelligence that surfaces answers SEs wouldn't think of. Unlike manually pulling from a single document, Arphie draws from every source the team has connected and synthesizes across them. "It goes to the multiple sources that we've given it access to, and often it will come back with an answer where I think, 'oh yeah, that's not just right, it's also bringing in another layer that I wasn't thinking of when I'm answering that question.'" 

A customer-facing intelligence layer built for sales. Arphie doesn't just retrieve answers, it tailors them to the prospect. By incorporating customer context, responses feel considered rather than copied. "When you cut and paste an answer, people are going, 'oh yeah, you've cut and pasted this.' But if you have an answer that feels like somebody's thought about who the client is and worded it in a way, even a simple thing like putting the client's name in there, it makes such a difference to the way that people respond to it." 

Localization that matches the audience. With a global team spanning the UK and US, Arphie automatically adjusts language used in RFP responses -- British English for the EMEA team’s responses, American English for US team. "Touches like that just make it feel like a really well thought-out tool." 

A trustworthy team that can be counted on.

"The service that we get from everybody that I've interacted with at Arphie has been next level. It's been phenomenal. That is a critical thing that you aren't able to quantify." 

200+ Days of Productivity Reclaimed Annually 

With approximately 120 RFPs per year and 1-2 days saved per response, Betterworks' SE team reclaimed over 200 days of productivity, time redirected from manual document hunting to high-value sales engineering work like demos, POCs, and solution design. 

A Lean Team Punching Above Its Weight 

Despite running a lean SE team, Betterworks handles roughly 2 RFPs per week at enterprise scale, including questionnaires approaching 1,000 questions, without adding headcount. 

SEs Doing the Work That Matters 

Rather than spending days copying, pasting, and rewording, the team now focuses on refinement and strategic positioning: "doing the important part of our job rather than the tedious part." The shift has fundamentally changed how SEs experience their role, keeping engagement high on a task that was previously dreaded. 

A Tool SEs Won't Work Without 

Perhaps the strongest endorsement: Arphie has become a non-negotiable for the team. "Once I've been in a company that uses a tool like Arphie, I'm never going to be working for a company that doesn't have a tool like that in the future. There's no way I would allow that to happen."